Day 14: Media and Information Languages (Discussion)

The fourteenth day of class for the second semester for Media and Information Literacy '17-'18. Our teacher, Mr. Rodel Mansilla Opiana, discussed the activity about Information in Advertisements.

 Last meeting, he showed the class four pictures:






Here is my answer to the table given:
COMPONENTS
PONDS
FERDIE MARCO
MAYON
Target Audience
Men
Voters
Tourists
Sender/Author
POND’S
Ferdie Marco
Your Brother Travel Agency
Purpose
To advertise the product
To spread Ferdie Marco’s popularity
To advertise their services
Key Content
MEN FACE VALUE
Claiming Mcdonald’s promo as his work
“It’s more fun in YOUR BROTHER”
Form/Style
Using a handsome man as a basis of “face value”
Using an unrelated promo for political reasons
Word play for dirty minds
Medium/Format
Poster
Online Post
Poster
We were also tasked to reflect on the activity by following a few guide questions:

What information codes, conventions and messages about our country is communicated through advertisements?

Through advertisements, information like what is happening will be known. Political, social and different kinds of issues will be known from these codes and conventions.

If you are to create a postcard for a place or organization of your choice, what technical and symbolic codes would you use to convey important information and create the desired impression? Why?

I will probably use iconic symbols that will be related to my organization. I will also try to put the important message I want to convey so that the purpose will be known by the target audience.

How can understanding of the technical and symbolic codes contribute to media and information literacy?

By understanding these codes, we will be able to understand what the author wants to convey. It will also improve our capacity to think making us becoming better at understanding symbols, codes, and conventions.

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